PGDM Specialisation in Retail Management

Retail is no longer just about products—it’s about experience, strategy, and consumer connection. The Retail Management specialisation at IBIS B-School equips students to understand modern retail dynamics, digital transformation, and global consumer behavior. With e-commerce reshaping the landscape, this course prepares future-ready professionals for both offline and online retail ecosystems.

Key Learning Features:

1.Understanding Retail Formats & Strategies Learn the distinctions between traditional, modern, online, and hybrid retail formats, including franchising, malls, discount outlets, and pop-up stores.

2.Store Operations & Visual Merchandising Gain practical insights into managing day-to-day store operations, enhancing customer experience through layout design, in-store display, and ambience.

3.Retail Analytics & Consumer Behavior Use data to decode shopping patterns, purchase triggers, footfall trends, and how psychological and cultural factors influence buying decisions.

4.Retail Supply Chain & Inventory Management Master backend operations like warehousing, stock rotation, replenishment strategies, and vendor coordination to ensure smooth retail flow.

5.Omni-Channel & E-Retailing Models Understand the integration of online and offline platforms, last-mile delivery strategies, and how digital technology is transforming the customer journey.

6.Retail Branding, CRM & Loyalty Programs

Learn how retail brands create emotional connect, drive loyalty, and deliver consistent service experiences to retain customers in a competitive market.

These features ensure that students are job-ready for careers in both traditional and tech-driven retail spaces—equipped with a strong understanding of customers, operations, and strategy.

Course Highligths

Understanding Retail Formats & Strategies

Store Operations & Visual Merchandising

Retail Analytics & Consumer Behavior

Retail Supply Chain & Inventory Management

Omni-Channel & E-Retailing Models

Retail Branding, CRM & Loyalty Programs

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